Premium Sake for Restaurants & Retail Consulting. Training. Portfolio Development. Events.
All from one source.
Would you like to introduce premium sake, shochu or selected Japanese fine foods to your restaurant, bar, hotel or specialty retail store?
You’re in the right place.
We support you from the first portfolio idea to long-term operational success.
For 20 years, UENO GOURMET has been the leading premium sake importer in the German-speaking market. We work directly with award-winning breweries, provide professional education through the Sake & Shochu Academy Europe, and personally support our gastronomy and retail partners with expertise, reliability and strategic insight.
Why Partner with UENO GOURMET?
Your advantage: We combine the roles of supplier, strategic partner and consultant.
- Tailor-Made Sake Lists
Concept development, structure, pricing strategy and food pairing integration. - On-Site Team Training
Sake fundamentals, sales arguments, sensory training and confident guest communication. - Tastings & Events
We plan and host tastings, sake dinners and promotional events — on-site or digital. - Retail Portfolio Development
Bestsellers, rare selections, product education and professional tasting materials. - High-Impact Product Recommendations
Market trends, price positioning, style categories, limited editions and seasonal sets. - Marketing & Social Media Support
Professional photos, copywriting, statements, tagging and event communication. - 100+ premium sake and shochu in our portfolio
Imported in temperature-controlled containers • sourced directly from over 30 breweries • multiple international awards.
How We Support You in Practice
- Personal Regional Support
Our sake experts are active across Germany, Austria and Switzerland.- Starter portfolio consulting
- Optimization of existing sake lists
- Recommendations based on concept, cuisine and target audience
- Ongoing support and portfolio updates
- Training & Professional Education
- Sake sensory training & service standards
- Understanding style differences
- Selling with confidence at the table
- Sake pairing tailored to your menu
- Joint Events & Activations
- Hosted by certified sake experts and sommeliers
- Sake dinners, pairing events, trade tastings, lectures
- Promotion materials and communication packages
- Exclusive Market Insight
We maintain close relationships with our breweries and visit our partners in Japan once or twice per year. This allows us to introduce emerging trends — such as Rosé Sake or Sparkling Sake — to Europe at an early stage. Your guests and customers benefit from this direct access to innovation and craftsmanship.
Who We Are
Yoshiko Ueno-Müller – Sake Samurai, award-winning author of SAKE – Mythos. Handwerk. Genuss., founder of UENO GOURMET and one of Europe’s leading ambassadors for Japanese sake culture.
- 20 years of premium sake expertise
- Largest premium sake portfolio in Germany, Austria and Switzerland
- International awards (including James Beard & Gourmand World Cookbook Award)
- Own academy and professional certification programs
- Europe-wide events and roadshows
Say hello Your Contact for Gastronomy & Retail
Would you like expert consultation or start directly?
Agija Immenroth Germany North and East
Responsible for postal codes: 0, 1, 2, 3, 98, 99
Agija is the contact person for our customers in the north and east of Germany.
Contact: agija@japan-gourmet.com
Eric Walsh Germany North and East
Responsible for postal codes: 0, 1, 2, 3, 98, 99
Eric Walsh is the contact person for our customers in the north and east of Germany.
Contact: eric@japan-gourmet.com
Isabel Fukuda Pichler Germany West and Southwest
Responsible for postal codes: 4, 5, 6, 7
Isabel is the contact person for our customers in the West and Southwest of Germany.
Contact: isabel@japan-gourmet.com
Julia Lutter Bavaria and Austria
Julia is the contact person for our customers in Bavaria and Austria.
Contact: julia@japan-gourmet.com
Naomi Ito Japanese customers
Naomi is the general contact person for our Japanese-speaking customers in the gastronomy industry.
Contact: ito@japan-gourmet.com
Jörg Müller Europe and Switzerland
Responsible for Europe in general and Switzerland.
Contact: mueller@japan-gourmet.com
Request Consultation NowInterested in becoming a partner?
Write to us — we respond within 24 hours.
Enjoy and buy Our Partners in Gastronomy & Retail
Our sake is already served in more than 400 establishments across Germany, Austria and Switzerland — from fine dining restaurants and cocktail bars to hotels, sushi restaurants, concept stores and specialty retailers. Read more: Discover Our Partners